SEO for developers

As a web developer, my work involves much more than just coding; many times I find myself covering topics such as user experience, scalability, reliability of the system, or metrics and analytics to track the acceptance of a site.

SEO is left many times on the hands of the marketing team, but there are many technical aspects that are important in order to make a site appealing both for visitors and searchbots. Since web technologies (and search engines) evolve quickly, if you want to have a good site you need to keep posted about the latest developments. Sadly, there are a lots of materials based on outdated information and there are many myths and legends around the topic

I have been following closely the status of web crawling and indexing for some years, and we have been applying with success many of the practices I’ve learned to improve the sites of some clients. None of these practices involved links from external sites or bought traffic, just a better structure and changes of the contents and the sites’ internals.

Since we want to follow these practices in all the projects we are taking, I decided to prepare an internal training session for the ASPgems’ development team.

Here are the slides for my presentation. Even if they are not as good without the explanation (sorry, no video this time), I hope you’ll find them useful. UPDATE: video -in Spanish- has been uploaded to the media page of my blog.

This material is published under a Creative Commons NonCommercial-Attribution-ShareAlike license 2.5

If you find it interesting or if you are going to use it for any purposes, I’d appreciate an e-mail to jramirez@formatinternet.com